As a regular exhibitor at all nine editions of the CIIE, Zespri, a world-leading healthy fruit brand, presented its latest practices and innovations in nutrition and health under the theme "Grown for Good, Promoting High-Quality Diets" at the 9th China International Import Expo. Aligning with the "Healthy China" strategy and the trend toward proactive health, Zespri deepened cooperation with professional institutions based on its long-term vision of becoming "the world's healthiest fruit brand." At its booth, Zespri joined hands with the Shanghai Children's Foundation and the Children's Hospital of Fudan University to hold a joint founding ceremony for the "Five Wellness" public-welfare initiative; the dietary prescriptions and toolkit for children and adolescents developed by the hospital have been applied in outpatient and nutrition departments. Zespri also supported campus nutrition education — its "知食慧育" program has covered 35 cities and over 3,000 schools, reaching about 2.5 million school-age children and their families. It further launched the "每日向膳" AI mini-program and a "nutrition security checkpoint" in the Shenzhen metro. Going forward, Zespri will keep leveraging its natural nutrition advantages to support the "Healthy China 2030" initiative.

Source: Zespri

Disclaimer: This article reflects only the views of the brand and does not represent the views or position of this website.