Nine Trips to the CIIE: Joywingmau Group's Overseas Company Leads the Fruit Value Chain, Boosting the APEC "China Year"
10 Nov. 2026

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From November 5 to 10, the 9th China International Import Expo was held in Shanghai. Joywingmau Group's overseas company, a regular exhibitor at all nine editions, made its appearance with the global debut of three APEC fresh fruits — Jiawo "White Jade Pearl" durian, Jiawo "Hole Coconut," and Jiawo "Crisp Berry." Among them, the White Jade Pearl durian, a rare variety hidden in Penang, Malaysia for nearly half a century, became the only fruit listed among the "debut products" of the Sino-Foreign Brand Forum; the Crisp Berry debuted with an oversized 28mm+ fruit diameter and ≥80P crispness, benefiting from the upgraded China-Peru Free Trade Agreement and the "23-day direct" Qiankai Port route; the Hole Coconut was launched to meet the demand for instant and convenient consumption. During the expo, Joywingmau Group's vice president Li Lin attended the Hongqiao International Economic Forum sub-forum, and the company signed agreements with strategic partners such as China Resources Vanguard and participated in the Fengxian District procurement signing. Through nine consecutive CIIE appearances, Joywingmau Group is continuously deepening the global fruit value chain to co-build an open, win-win, and sustainable global fruit industry ecosystem.


Source: Joywingmau

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