From November 5 to 10, Goodfarmer Fruit Group, a regular exhibitor at every CIIE, made its appearance at the 9th China International Import Expo with a 600-square-meter booth. At this year's expo, Goodfarmer Fruit Group globally debuted two new products — Peruvian organic bananas and Jingxi "Magic Star" apples: the former originates from the premium Lambayeque region of Peru, and Goodfarmer Fruit Group, as China's first importer of Peruvian organic bananas, took the lead in bringing them into the Chinese market; the latter was bred through research by Wageningen University in the Netherlands and shipped to China via full cold-chain transport. The booth also hosted product promotions, strategic signings, interactive games, and multi-channel livestreams, blending product strength, industrial layout, and consumer experience to break through the brand's reach. Using the CIIE as a bridge, Goodfarmer Fruit Group continues to contribute its strength to building a stable, diversified, and secure cross-border agricultural supply chain and advancing the high-quality development of the global fruit industry.

Source: Goodfarmer

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