Global Vision & Track Outlook: 

Strategic Review and Trend Forecasting

The summit opened with remarks by Yu Lu, Vice President of CFNA, and Ivan Marambio, Chairman of the Board of Frutas de Chile. Subsequently, George LIU,  VP of Kingo Group & CEO of Frutacloud, explored the strategic coordinates for growth through an in-depth review of the sector's "Five-Year Strategy." Claudia Soler, Cherry Committee Executive Director of Frutas de Chile, provided macro-guidance on maintaining industrial resilience based on current seasonal trends.

Hub Efficiency & Full-Chain Synergy: 

Quality Analysis and Customs Assurance

Efficiency remains the bedrock of industrial vitality. Julio Ruiz-Tagle, Asia & Americas Manager at D-Quality, and Sean CHEN, Commodity Director of RiverKing Supply Chain, solidified the data foundation with expert analyses of arrival quality and wholesale market overviews. In the practical session, Mingming LI of Shanghai Oheng Supply Chain Group, Pier YANG of Asia Global Fresh Supply Chain (Group), and Ben LU of Guangdong Rich Loong Supply Chain conducted a comprehensive review of current operations and challenges across major ports. By deconstructing the logistics of high-efficiency clearance at hubs like Shanghai, Shenzhen, and Nansha, they delivered high-value solutions for "breaking the bottleneck" in sea-land multimodal transport.

Channel Cultivation & Consumer Resonance: Retail Evolution and Market Growth

In response to shifting consumer logic, Shawn LIU, Market Operation Manager of Prize, analyzed the deep correlation between e-commerce and the cherry industry. He dissected the logic behind online pre-sales and pricing benchmarks, providing operational coordinates for digital precision. Michaela WONG, Senior VP and Partner of FleishmanHillard, offered strategic insights into crisis management, aiming to neutralize market noise through precise public opinion control to ensure seamless sales channels.

Simultaneously, Professor Zuo Peng of the Shanghai University of International Business and Economics decoded new growth drivers. Utilizing detailed consumer research, she reconstructed consumer profiles and regional consumption shifts, helping the industry navigate market realities. Bai Lijun, General Manager of Zhengzhou Chengxin Zhiyuan Fruit, shared practical experiences in expanding into emerging markets. His pragmatic operational insights, rooted in deep market experience, garnered widespread resonance from the audience.

Konna MU, General Manager of International Procurement Platform of Joy Wing Mau Fruit Technologies Corporation Limited, provided a profound analysis of the "Craggy" path of cherry retail business. From a global perspective, he offered forward-looking guidance on deepening consumer trust and enhancing market vitality within complex environments.

"Synergizing for the long term, fulfilling every expectation." The summit concluded with a high-level roundtable moderated by Kurt Huang, General Manager of Shanghai EverFlourish Events. Panelists including George LIU (VP of Kingo Group & CEO of Frutacloud), Juan Latife (General Manager Asia of Garces Fruit), Magdalena Toro (Commercial Manager of Exportadora del Sur), and Cristobal Duke (Growers Director and President of Strategic Commercial Committee of Tuniche Fruits) engaged in a rigorous exchange on mid-season insights. The panel's incisive perspectives on industry pain points triggered frequent rounds of applause from the professional audience.

The 2026 China Cherry Mid-Season Summit marks a pivotal moment where the industry has secured a steady foothold amidst global changes. As organizers, we remain committed to deepening our strategic collaboration with the Global Cherry Summit, leveraging global resources to safeguard the enduring prosperity of the Chinese cherry industry.

Special Thanks to Our Partners