In 2005 Yiguo，the first fresh e-commerce company in China was born Since then the development of fresh e-commerce has been wellknown Fruit Day, yummy 77, COFCO womai, Missfresh etc 。have launched in the field of fresh e-commerce and the competition is very fierce，Capital also embraces fresh e-commerce，Alibaba invests in Yiguo and JD invests in Fruit Day。E-commerce capital in order to compete F-for market share launched a fierce competition。